By now you’ve probably heard that fashion is changing.
In a recent survey of fashion experts conducted by the American Society of Fashion Editors, it found that a majority of respondents believe fashion has “evolved dramatically in the past 30 years” and is now “the most influential form of culture in the world.”
However, how much of this has to do with fashion designers’ ability to create clothes that people actually wear?
And what about the fashion-conscious consumer?
According to the survey, fashion is the “single largest driver of consumer spending” in the US.
The survey also found that more than half of consumers surveyed (53%) believe fashion is a “major driver of their lifestyle” and that “fashion is the most important form of entertainment in the United States.”
Fashion designers and brands are constantly evolving to create more innovative and creative pieces, but what exactly does that look like?
To answer this question, Next Big Futures commissioned the fashion industry to share their vision of what fashion should look like in the future.
From our research, it’s clear that there are a lot of ideas on how fashion should be presented and how consumers will be able to consume it.
What is fashion?
According the fashion designers survey, “fashion should reflect the consumer’s values and priorities, and should help consumers find and identify products they like.”
Fashion design should focus on creating “unique, meaningful, and aesthetically pleasing pieces that capture the attention of consumers.”
Fashion should be designed to “engage with the wearer’s style and personality.”
This means that the clothing should be “simple and intuitive” and “not overly complicated.”
For instance, there are many fashion trends in which women’s clothing is “overly complex and complex,” and therefore doesn’t capture the “attention of consumers” as much as men’s fashion.
So what about clothing that doesn’t conform to this?
According Next Big Fashion, it is “the consumer’s choice to wear the product they want, when they want it.”
So the next time you’re shopping for a new pair of jeans, or if you’re looking to make your own, the choice is yours.
And don’t forget to look out for the next fashion trend that will be taking over the world in the next few years.
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