The new office suit is old-fashioned, but will it survive?

NEW DELHI: In a trend that’s been around for decades, Indian fashion designers are trying to get their clients to buy their latest designs from their own store rather than through a company such as Urban Outfitters (UO).

The trend has been popularised by fashion icon Shree Kapoor and was a hit with the likes of Bollywood actor Amitabh Bachchan and actor Shah Rukh Khan, who both bought their designs from a shop in Kolkata.

However, the trend has hit a roadblock with the arrival of UO, which is now looking to launch a new retail model and a new range of office suits to meet demand for its brands.

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